News and Events
Darton Receives Four Awards for Marketing and Public Relations
April 10, 2014
ALBANY, GA – Darton State College’s Office of Marketing and Communications recently won four nationally recognized marketing and public relations awards - two gold and two silver – for the television commercial, Undecidinitis, and for their quarterly magazine, Capstones.
You may have seen the television ad for Darton State College’s – Undecidenitis. It is cleverly crafted like those prescription drug commercials that tell you of a problem that they can fix along with a list of side effects: Undecidenitis is the made up name for not knowing what to do with your life and the commercial claims, speaking to a career advisor at Darton may help. It goes on to tell you of the side affects of not speaking to an advisor or attending college, “Undecidenitis is a serious condition that can reduce your earning potential, hold you back from achieving your goals and even lead to sudden drop out.”
This witty spoof earned Darton State College a gold winner of the 29th Educational Advertising Awards presented by Higher Ed Marketing, and the Gold Medallion of Excellence award from the National Council for Marketing and Public Relations (NCMPR). This ad can be seen on Darton’s You Tube channel.
Darton was also awarded the Silver Medallion of Achievement award from NCMPR and was a silver winner of the 29th Educational Advertising Awards presented by Higher Ed Marketing for the college’s quarterly magazine, Capstones. Capstones highlights the accomplishments of students and the college as well as upcoming events and opportunities. This magazine is distributed to Alumni, Foundation members and friends of the College, and is also available on campus. A digital copy can be found at www.darton.edu/capstones.
“We continually strive to produce high quality advertisements and promotional materials while being fiscally responsible. We are very fortunate to have such a talented group of students, faculty and staff to pull from. These awards are a tribute to this talented pool and the accomplishments of the College,” Tracy Goode, dean of institutional advancement and public relations, said.
The national competition through Higher Ed Marketing began twenty-nine years ago in an effort to recognize the field of educational marketing and advertising and is now a sophisticated and competitive field.
The National Council for Marketing and Public Relations (NCMPR) Medallion Awards recognize outstanding achievement in communications at community and technical colleges. It's the only regional competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges. Marking its 40th anniversary, the National Council for Marketing & Public Relations is the leading professional development organization exclusively serving two-year college communicators. NCMPR is an affiliate of the American Association of Community Colleges.